Engineering, video, AI, product — what we ship and what we learn doing it.https://sapari.io/en-ushttps://sapari.io/blog/what-makes-content-good/https://sapari.io/blog/what-makes-content-good/178 days of research into why most content today is shit. Four categories (catches, performs, stays, genuine) built from neuroscience and the work of Rick Rubin, Ira Glass, and other creators.Sat, 23 May 2026 00:00:00 GMTvideobehind-the-build